The business rules : The seven irrefutable laws that determine all business success

They apply without exception to any organization in the world. Following them has led Coke to prosper over Pepsi, Microsoft over Apple, Southwest over larger carriers and Toyota over General Motors. David Eichenbaum has devoted 20 years of extensive research to identifying these seven primary driver...

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Autor principal: Eichenbaum, David A.
Formato: Livro
Idioma:Undetermined
Publicado em: Canada Entrepreneur Press 2007
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