Kerber, R. L. (2007). Strategic product creation: Deliver customer satisfaction from every level of your company. New York: McGraw-Hill.
Citação norma ChicagoKerber, Ronald L. Strategic Product Creation: Deliver Customer Satisfaction From Every Level of Your Company. New York: McGraw-Hill, 2007.
Citação norma MLAKerber, Ronald L. Strategic Product Creation: Deliver Customer Satisfaction From Every Level of Your Company. New York: McGraw-Hill, 2007.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.