Strategic product creation : Deliver customer satisfaction from every level of your company

Create and market the right product-fast Strategic Product Creationis a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples...

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Auteur principal: Kerber, Ronald L.
Format: Livre
Langue:Undetermined
Publié: New York McGraw-Hill 2007
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