Corporate communication

This slim paperback was the very first and remains the most comprehensive corporate communication text on the market. It includes both text and cases and provides an excellent alternative to a full-blown text for the advanced business communication or MBA business communication course. Well- trained...

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Bibliographic Details
Main Author: Argenti, Paul A.
Format: Book
Language:Undetermined
Published: Boston McGraw-Hill/Irwin 2007
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
Description
Summary:This slim paperback was the very first and remains the most comprehensive corporate communication text on the market. It includes both text and cases and provides an excellent alternative to a full-blown text for the advanced business communication or MBA business communication course. Well- trained faculty who prefer a case method and bringing in their own material will enjoy using this text. --This text refers to an out of print or unavailable edition of this title.