Managing sales leads : Turning cold prospects into hot customers
Sales leads are what successful marketing is all about. That's where the money is. Good, qualified leads make sales forces more efficient, more effective, and — bottom line — more profitable. Add in today’s tough economy and the skills needed to generate and manage leads are even more vital. Of...
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| Formato: | Livro |
| Idioma: | Undetermined |
| Publicado em: |
Mason, Ohio
Thomson/South-Western
2007
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Resumo: | Sales leads are what successful marketing is all about. That's where the money is. Good, qualified leads make sales forces more efficient, more effective, and — bottom line — more profitable. Add in today’s tough economy and the skills needed to generate and manage leads are even more vital. Offering a research-based, comprehensive treatment of this critically important marketing function, The Executive’s Guide to Managing Sales Leads delivers an excellent hands-on reference to every manager — from midlevel sales and marketing managers to senior-level corporate execs — at companies of every size, especially the midsize to Fortune 100 category. |
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