Managing sales leads : Turning cold prospects into hot customers

Sales leads are what successful marketing is all about. That's where the money is. Good, qualified leads make sales forces more efficient, more effective, and — bottom line — more profitable. Add in today’s tough economy and the skills needed to generate and manage leads are even more vital. Of...

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Autor principal: Obermayer, James
Formato: Libro
Lenguaje:Undetermined
Publicado: Mason, Ohio Thomson/South-Western 2007
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