Market leader

Market Leader is the definitive business English course, with flexible, up-to-date materials reflecting today¿s dynamic business environment. This four-level series ¿ with a brand-new course for beginning students ¿ develops language skills, expands vocabulary, and increases students¿ grasp of busin...

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Bibliographic Details
Main Author: Rogers, John
Format: Book
Language:Undetermined
Published: Harlow Pearson Education 2005
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
Description
Summary:Market Leader is the definitive business English course, with flexible, up-to-date materials reflecting today¿s dynamic business environment. This four-level series ¿ with a brand-new course for beginning students ¿ develops language skills, expands vocabulary, and increases students¿ grasp of business concepts with: Coverage of relevant business topics, including ethics, globalization, branding, leadership, and innovation. Material drawn from a wide range of respected business sources and supported by language and skills exercises and useful case studies.