CEO capital : A guide to building CEO reputation and company success

The reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a chief executive has tremendous influence over the company's prosperity, standing, and destiny.In CEO Capi...

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Главный автор: Gaines-Ross, Leslie
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Опубликовано: Hoboken, N.J. John Wiley & Sons, Inc. 2003
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