APA Citation

Perreault, W. D. (2005). Basic marketing: A global-managerial approach. Boston, Mass: McGraw-Hill.

Chicago Style Citation

Perreault, William D. Basic Marketing: A Global-managerial Approach. Boston, Mass: McGraw-Hill, 2005.

MLA Citation

Perreault, William D. Basic Marketing: A Global-managerial Approach. Boston, Mass: McGraw-Hill, 2005.

Warning: These citations may not always be 100% accurate.