Basic marketing : A global-managerial approach
This work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing and services. This book d...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | Undetermined |
| Publié: |
Boston, Mass.
McGraw-Hill
2005
|
| Sujets: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|