Basic marketing : A global-managerial approach

This work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing and services. This book d...

詳細記述

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書誌詳細
第一著者: Perreault, William D.
フォーマット: 図書
言語:Undetermined
出版事項: Boston, Mass. McGraw-Hill 2005
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ