Kotler, P. (2003). Lateral marketing: New techniques for finding breakthrough ideas. Hoboken, N.J: John Wiley & Sons, Inc.
Trích dẫn kiểu ChicagoKotler, Philip. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Hoboken, N.J: John Wiley & Sons, Inc, 2003.
MLA CitationKotler, Philip. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Hoboken, N.J: John Wiley & Sons, Inc, 2003.
Advarsel: Disse citationer er muligvist ikke 100% nøjagtige.