Style de citation APA

Kotler, P. (2003). Lateral marketing: New techniques for finding breakthrough ideas. Hoboken, N.J: John Wiley & Sons, Inc.

Style de citation Chicago

Kotler, Philip. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Hoboken, N.J: John Wiley & Sons, Inc, 2003.

Style de citation MLA

Kotler, Philip. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Hoboken, N.J: John Wiley & Sons, Inc, 2003.

Attention : ces citations peuvent ne pas être correctes à 100%.