APA aipamena

Kotler, P. (2003). Lateral marketing: New techniques for finding breakthrough ideas. Hoboken, N.J: John Wiley & Sons, Inc.

Chicago Style aipamena

Kotler, Philip. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Hoboken, N.J: John Wiley & Sons, Inc, 2003.

MLA aipamena

Kotler, Philip. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Hoboken, N.J: John Wiley & Sons, Inc, 2003.

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