एपीए उद्धरण

Kotler, P. (2003). Lateral marketing: New techniques for finding breakthrough ideas. Hoboken, N.J: John Wiley & Sons, Inc.

शिकागो स्टाइल उद्धरण

Kotler, Philip. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Hoboken, N.J: John Wiley & Sons, Inc, 2003.

एमएलए उद्धरण

Kotler, Philip. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Hoboken, N.J: John Wiley & Sons, Inc, 2003.