Lateral marketing : New techniques for finding breakthrough ideas
Rather than perpetuating the vertical marketing practice of segmentation, two marketing specialists offer a framework for generating new products and services to meet marketing gaps. An example given by Kotler (Northwestern U.) and Trias de Bes (Barcelona) is of getting computer-less consumers to sh...
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | 図書 |
| 言語: | Undetermined |
| 出版事項: |
Hoboken, N.J.
John Wiley & Sons, Inc.
2003
|
| 主題: | |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|