Peter, J. P. (2007). Marketing management: Knowledge and skills. Boston: McGraw-Hill/Irwin.
Παραπομπή Chicago StylePeter, J. Paul. Marketing Management: Knowledge and Skills. Boston: McGraw-Hill/Irwin, 2007.
Παραπομπή MLAPeter, J. Paul. Marketing Management: Knowledge and Skills. Boston: McGraw-Hill/Irwin, 2007.
Πρόσοχή: Οι παραπομπές μπορεί να μην είναι 100% ακριβείς.