Marketing management : Knowledge and skills

Marketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through c...

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書目詳細資料
主要作者: Peter, J. Paul
格式: 圖書
語言:Undetermined
出版: Boston McGraw-Hill/Irwin 2007
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ