Marketing
Marketing, 8th edition by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This t...
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| Format: | Book |
|---|---|
| Language: | Undetermined |
| Published: |
New York
McGraw-Hill/Irwin
2006
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| Subjects: | |
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01022nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_151218 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 131.76 | ||
| 082 | |a 658.8 | ||
| 082 | |b M345 | ||
| 245 | 0 | |a Marketing | |
| 245 | 0 | |c Roger A. Kerin ... [et al.] | |
| 260 | |a New York | ||
| 260 | |b McGraw-Hill/Irwin | ||
| 260 | |c 2006 | ||
| 520 | |a Marketing, 8th edition by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. | ||
| 650 | |a Marketing,Tiếp thị | ||
| 904 | |i Trọng Hiếu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||