Marketing

Marketing, 8th edition by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This t...

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Format: Book
Language:Undetermined
Published: New York McGraw-Hill/Irwin 2006
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ