(2005). Loyalty myths: Hyped strategies that will put you out of business-- and proven tactics that really work. New Jersey: John Wiley & Sons.
Chicago ZitierstilLoyalty Myths: Hyped Strategies That Will Put You Out of Business-- and Proven Tactics That Really Work. New Jersey: John Wiley & Sons, 2005.
MLA ZitierstilLoyalty Myths: Hyped Strategies That Will Put You Out of Business-- and Proven Tactics That Really Work. New Jersey: John Wiley & Sons, 2005.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.