(2005). Loyalty myths: Hyped strategies that will put you out of business-- and proven tactics that really work. New Jersey: John Wiley & Sons.
Παραπομπή Chicago StyleLoyalty Myths: Hyped Strategies That Will Put You Out of Business-- and Proven Tactics That Really Work. New Jersey: John Wiley & Sons, 2005.
Παραπομπή MLALoyalty Myths: Hyped Strategies That Will Put You Out of Business-- and Proven Tactics That Really Work. New Jersey: John Wiley & Sons, 2005.
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