Attracting investors : A marketing approach to finding funds for your business
Accurately identifying your target investor and effectively highlighting the strengths of your business are now critical to securing the support your business needs. From early-stage financing to borrowing money to issuing stock, Attracting Investors shows you how to market yourself and your busines...
Đã lưu trong:
| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Hoboken, NJ
John Wiley & Sons
2004
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01336nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_151739 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.15224 | ||
| 082 | |b K87 | ||
| 100 | |a Kotler, Philip | ||
| 245 | 0 | |a Attracting investors : | |
| 245 | 2 | |b A marketing approach to finding funds for your business | |
| 245 | 0 | |c Philip Kotler, Hermawan Kartajaya, S. David Young | |
| 260 | |a Hoboken, NJ | ||
| 260 | |b John Wiley & Sons | ||
| 260 | |c 2004 | ||
| 520 | |a Accurately identifying your target investor and effectively highlighting the strengths of your business are now critical to securing the support your business needs. From early-stage financing to borrowing money to issuing stock, Attracting Investors shows you how to market yourself and your business to raise funds, and explains why marketing is the key to successful capital raising. This comprehensive book will be essential for small start-ups, as well as established firms looking for new funding sources. The capital game has changed, and Attracting Investors is your guide to the new rules. | ||
| 650 | |a Venture capital,Small business,New business enterprises,Doanh nghiệp mới | ||
| 650 | |x Finance,Finance,Tài chính | ||
| 904 | |i Phạm Thị Chuyên, Trọng Hiếu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||