Attracting investors : A marketing approach to finding funds for your business

Accurately identifying your target investor and effectively highlighting the strengths of your business are now critical to securing the support your business needs. From early-stage financing to borrowing money to issuing stock, Attracting Investors shows you how to market yourself and your busines...

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Detalles Bibliográficos
Autor principal: Kotler, Philip
Formato: Libro
Lenguaje:Undetermined
Publicado: Hoboken, NJ John Wiley & Sons 2004
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