Style de citation APA

Arens, W. F. (2007). Essentials of contemporary advertising. Boston: McGraw-Hill.

Style de citation Chicago

Arens, William F. Essentials of Contemporary Advertising. Boston: McGraw-Hill, 2007.

Style de citation MLA

Arens, William F. Essentials of Contemporary Advertising. Boston: McGraw-Hill, 2007.

Attention : ces citations peuvent ne pas être correctes à 100%.