APA Citation

Arens, W. F. (2007). Essentials of contemporary advertising. Boston: McGraw-Hill.

Chicago Style Citation

Arens, William F. Essentials of Contemporary Advertising. Boston: McGraw-Hill, 2007.

MLA Citation

Arens, William F. Essentials of Contemporary Advertising. Boston: McGraw-Hill, 2007.

Warning: These citations may not always be 100% accurate.