APA aipamena

Arens, W. F. (2007). Essentials of contemporary advertising. Boston: McGraw-Hill.

Chicago Style aipamena

Arens, William F. Essentials of Contemporary Advertising. Boston: McGraw-Hill, 2007.

MLA aipamena

Arens, William F. Essentials of Contemporary Advertising. Boston: McGraw-Hill, 2007.

Kontuz: berrikusi erreferentzia hauek erabili aurretik.