एपीए उद्धरण

Arens, W. F. (2007). Essentials of contemporary advertising. Boston: McGraw-Hill.

शिकागो स्टाइल उद्धरण

Arens, William F. Essentials of Contemporary Advertising. Boston: McGraw-Hill, 2007.

एमएलए उद्धरण

Arens, William F. Essentials of Contemporary Advertising. Boston: McGraw-Hill, 2007.