Essentials of contemporary advertising

Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessib...

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書誌詳細
第一著者: Arens, William F.
フォーマット: 図書
言語:Undetermined
出版事項: Boston McGraw-Hill 2007
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ