Essentials of contemporary advertising

Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessib...

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Détails bibliographiques
Auteur principal:	Arens, William F.
Format:	Livre
Langue:	Undetermined
Publié:	Boston McGraw-Hill 2007
Sujets:	Advertising,Quảng cáo
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Essentials of contemporary advertising

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