Essentials of contemporary advertising

Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessib...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Arens, William F.
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: Boston McGraw-Hill 2007
विषय:
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