APA Citation

(2005). Marketing management: A strategic decision - making approach. Boston: McGraw-Hill/Irwin.

Chicago Style Citation

Marketing Management: A Strategic Decision - Making Approach. Boston: McGraw-Hill/Irwin, 2005.

MLA Citation

Marketing Management: A Strategic Decision - Making Approach. Boston: McGraw-Hill/Irwin, 2005.

Warning: These citations may not always be 100% accurate.