(2005). Marketing management: A strategic decision - making approach. Boston: McGraw-Hill/Irwin.
Chicago Style aipamenaMarketing Management: A Strategic Decision - Making Approach. Boston: McGraw-Hill/Irwin, 2005.
MLA aipamenaMarketing Management: A Strategic Decision - Making Approach. Boston: McGraw-Hill/Irwin, 2005.
Kontuz: berrikusi erreferentzia hauek erabili aurretik.