Παραπομπή APA

(2005). Marketing management: A strategic decision - making approach. Boston: McGraw-Hill/Irwin.

Παραπομπή Chicago Style

Marketing Management: A Strategic Decision - Making Approach. Boston: McGraw-Hill/Irwin, 2005.

Παραπομπή MLA

Marketing Management: A Strategic Decision - Making Approach. Boston: McGraw-Hill/Irwin, 2005.

Πρόσοχή: Οι παραπομπές μπορεί να μην είναι 100% ακριβείς.