(2005). Marketing management: A strategic decision - making approach. Boston: McGraw-Hill/Irwin.
Chicago Stili AlıntıMarketing Management: A Strategic Decision - Making Approach. Boston: McGraw-Hill/Irwin, 2005.
MLA AlıntıMarketing Management: A Strategic Decision - Making Approach. Boston: McGraw-Hill/Irwin, 2005.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..