(2005). Marketing management: A strategic decision - making approach. Boston: McGraw-Hill/Irwin.
Style de citation ChicagoMarketing Management: A Strategic Decision - Making Approach. Boston: McGraw-Hill/Irwin, 2005.
Style de citation MLAMarketing Management: A Strategic Decision - Making Approach. Boston: McGraw-Hill/Irwin, 2005.
Attention : ces citations peuvent ne pas être correctes à 100%.