(2005). Marketing management: A strategic decision - making approach. Boston: McGraw-Hill/Irwin.
Čikaški stil citiranjaMarketing Management: A Strategic Decision - Making Approach. Boston: McGraw-Hill/Irwin, 2005.
MLA način citiranjaMarketing Management: A Strategic Decision - Making Approach. Boston: McGraw-Hill/Irwin, 2005.
Upozorenje: Ovi citati možda nisu uvijek 100% točni.