Marketing management : A strategic decision - making approach
Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets...
Tallennettuna:
| Aineistotyyppi: | Kirja |
|---|---|
| Kieli: | Undetermined |
| Julkaistu: |
Boston
McGraw-Hill/Irwin
2005
|
| Aiheet: | |
| Tagit: |
Lisää tagi
Ei tageja, Lisää ensimmäinen tagi!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|