Marketing management : A strategic decision - making approach

Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets...

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Podrobná bibliografie
Médium:	Kniha
Jazyk:	Undetermined
Vydáno:	Boston McGraw-Hill/Irwin 2005
Témata:	Marketing,Tiếp thị Management.,Quản trị
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Marketing management : A strategic decision - making approach

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