Marketing management : A strategic decision - making approach
Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets...
Wedi'i Gadw mewn:
| Fformat: | Llyfr |
|---|---|
| Iaith: | Undetermined |
| Cyhoeddwyd: |
Boston
McGraw-Hill/Irwin
2005
|
| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|