Marketing management : A strategic decision - making approach
Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets...
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| Formato: | Livro |
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| Idioma: | Undetermined |
| Publicado em: |
Boston
McGraw-Hill/Irwin
2005
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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