Corporate information strategy and management : Text and cases

This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author’s objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. Th...

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Autore principale: Applegate, Lynda M.
Natura: Libro
Lingua:Undetermined
Pubblicazione: Boston, Mass. McGraw-Hill/Irwin 2007
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Riassunto:This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author’s objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today’s challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.