Entrepreneurial small business

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal i...

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Tác giả chính: Katz, Jerome A.
Định dạng: Sách
Ngôn ngữ:Undetermined
Được phát hành: Boston McGraw-Hill Irwin 2009
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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245 0 |c Jerome A. Katz, Richard P. Green 
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520 |a Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start. 
650 |a Small business,New business enterprises 
650 |x Management,Management 
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980 |a Trung tâm Học liệu Trường Đại học Cần Thơ