Arens, W. F. (2009). Essentials of contemporary advertising. Boston: McGraw-Hill Irwin.
Chicago Stili AlıntıArens, William F. Essentials of Contemporary Advertising. Boston: McGraw-Hill Irwin, 2009.
MLA AlıntıArens, William F. Essentials of Contemporary Advertising. Boston: McGraw-Hill Irwin, 2009.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..