Cita APA

Arens, W. F. (2009). Essentials of contemporary advertising. Boston: McGraw-Hill Irwin.

Chicago Style Citation

Arens, William F. Essentials of Contemporary Advertising. Boston: McGraw-Hill Irwin, 2009.

Cita MLA

Arens, William F. Essentials of Contemporary Advertising. Boston: McGraw-Hill Irwin, 2009.

Atenció: Aquestes cites poden no estar 100% correctes.