APA Citation

Arens, W. F. (2009). Essentials of contemporary advertising. Boston: McGraw-Hill Irwin.

Trích dẫn kiểu Chicago

Arens, William F. Essentials of Contemporary Advertising. Boston: McGraw-Hill Irwin, 2009.

MLA Citation

Arens, William F. Essentials of Contemporary Advertising. Boston: McGraw-Hill Irwin, 2009.

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