Essentials of contemporary advertising
"Essentials of Contemporary Advertising, 3/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundament...
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| Formato: | Libro |
| Lenguaje: | Undetermined |
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Boston
McGraw-Hill Irwin
2009
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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