Essentials of contemporary advertising

"Essentials of Contemporary Advertising, 3/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundament...

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Kaydedildi:
Detaylı Bibliyografya
Yazar: Arens, William F.
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Boston McGraw-Hill Irwin 2009
Konular:
Etiketler: Etiketle
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ