The language of advertising and merchandising an English

The Language of Advertising and Merchandising in English is a neccessity for any budding communications student, or indeed for anyone who is really keen to pursue a career in these dynamic areas. It provides a perfect backdrop to the whole world of marketing of products, images and ideas, and goes i...

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Detalhes bibliográficos
Autor principal: Rein, David P.
Formato: Livro
Idioma:Undetermined
Publicado em: New York Regents 1982
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Descrição
Resumo:The Language of Advertising and Merchandising in English is a neccessity for any budding communications student, or indeed for anyone who is really keen to pursue a career in these dynamic areas. It provides a perfect backdrop to the whole world of marketing of products, images and ideas, and goes into great detail in explaining the difficult concepts and all the in-jargon