Tiếp thị địa phương = Marketing places : Readings
The hidden key to vigorous economic development, the author argues, is strategic marketing of places by rebuilding infrastructure, creating a skilled labour force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting &qu...
Đã lưu trong:
| Định dạng: | Sách |
|---|---|
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Fulbrright
2001
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01326nam a2200169Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_155489 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.8 | ||
| 082 | |b T307/T.3 | ||
| 245 | 0 | |a Tiếp thị địa phương = | |
| 245 | 0 | |b Marketing places : Readings | |
| 260 | |b Fulbrright | ||
| 260 | |c 2001 | ||
| 520 | |a The hidden key to vigorous economic development, the author argues, is strategic marketing of places by rebuilding infrastructure, creating a skilled labour force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively. Strategic marketing of places requires a deep understanding of how "place buyers" - tourists, new residents, factories, corporate headquarters, investors - make their place decisions. With this understanding, "place sellers" - economic development agencies, tourist promotion agencies, mayor's offices - can take the necessary steps to compete aggressively for place buyers. | ||
| 650 | |a Marketing,Industrial location,Industrial promotion | ||
| 904 | |i Bạch Trúc | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||