Public relations : the profession and the practice

Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, j...

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Bibliografski detalji
Format: Knjiga
Jezik:Undetermined
Izdano: New York McGraw-Hill 2007
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