Business marketing : Connecting strategy, relationships, and learning

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Dwyer, F. Robert
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: Boston, Mass. McGraw-Hill 2006
Gaiak:
Etiketak: Etiketa erantsi
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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100 |a Dwyer, F. Robert 
245 0 |a Business marketing : 
245 0 |b Connecting strategy, relationships, and learning 
245 0 |c F. Robert Dwyer, John F. Tanner 
260 |a Boston, Mass. 
260 |b McGraw-Hill 
260 |c 2006 
520 |a This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. 
650 |a Marketing,Tiếp thị 
904 |i Qhieu 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ