Business marketing : Connecting strategy, relationships, and learning
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | Undetermined |
| Publicado: |
Boston, Mass.
McGraw-Hill
2006
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00786nam a2200217Ia 4500 | ||
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| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 192.19 | ||
| 082 | |a 658.8 | ||
| 082 | |b D989 | ||
| 100 | |a Dwyer, F. Robert | ||
| 245 | 0 | |a Business marketing : | |
| 245 | 0 | |b Connecting strategy, relationships, and learning | |
| 245 | 0 | |c F. Robert Dwyer, John F. Tanner | |
| 260 | |a Boston, Mass. | ||
| 260 | |b McGraw-Hill | ||
| 260 | |c 2006 | ||
| 520 | |a This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. | ||
| 650 | |a Marketing,Tiếp thị | ||
| 904 | |i Qhieu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||