Business marketing : Connecting strategy, relationships, and learning

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Dwyer, F. Robert
Fformat: Llyfr
Iaith:Undetermined
Cyhoeddwyd: Boston, Mass. McGraw-Hill 2006
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ