The billion dollar BET : Robert Johnson and the inside story of Black Entertainment Television
Praise for The Billion Dollar BET "In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire. In a remarkable feat of reporting, without Johnson's cooperation, Pulley s...
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| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Hoboken, N.J.
John Wiley & Sons
2004
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 16.7 | ||
| 082 | |a 384.555092 | ||
| 082 | |b P982 | ||
| 100 | |a Pulley, Brett | ||
| 245 | 4 | |a The billion dollar BET : | |
| 245 | 0 | |b Robert Johnson and the inside story of Black Entertainment Television | |
| 245 | 0 | |c Brett Pulley | |
| 260 | |a Hoboken, N.J. | ||
| 260 | |b John Wiley & Sons | ||
| 260 | |c 2004 | ||
| 520 | |a Praise for The Billion Dollar BET "In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire. In a remarkable feat of reporting, without Johnson's cooperation, Pulley shows what it really takes to get ahead in America today, and in doing so provides as valuable a cultural as business history." --James B. Stewart Pulitzer Prize-winning journalist and bestselling author of DisneyWar, Den of Thieves, and Heart of a Soldier "Like or dislike? Agree or disagree? Bob Johnson's richly varied and fascinating life presses you against the window that Brett Pulley opens widely." --Bernard Shaw retired CNN anchor "Through his BET network, Bob Johnson reached the pinnacle of capitalism, the billionaire boys club, in the spirit of legions of driven, American moguls . . . Veteran business journalist Brett Pulley peels back the layers of this fascinating and complex entrepreneur." --Teri Agins Senior Special Writer, the Wall Street Journal, and author of The End of Fashion: How Marketing Changed the Clothing Business Forever | ||
| 650 | |a Television broadcasting,Executives,Phát sóng truyền hình,Nhân viên điều hành | ||
| 650 | |z United States,United States,Mỹ,Mỹ | ||
| 904 | |i Bạch Trúc | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||