Zeithaml, V. A. (2006). Services marketing: Integrating customer focus across the firm. Boston: McGraw-Hill/Irwin.
Style de citation ChicagoZeithaml, Valarie A. Services Marketing: Integrating Customer Focus Across the Firm. Boston: McGraw-Hill/Irwin, 2006.
Style de citation MLAZeithaml, Valarie A. Services Marketing: Integrating Customer Focus Across the Firm. Boston: McGraw-Hill/Irwin, 2006.
Attention : ces citations peuvent ne pas être correctes à 100%.