Cita APA

Zeithaml, V. A. (2006). Services marketing: Integrating customer focus across the firm. Boston: McGraw-Hill/Irwin.

Chicago Style Citation

Zeithaml, Valarie A. Services Marketing: Integrating Customer Focus Across the Firm. Boston: McGraw-Hill/Irwin, 2006.

Cita MLA

Zeithaml, Valarie A. Services Marketing: Integrating Customer Focus Across the Firm. Boston: McGraw-Hill/Irwin, 2006.

Atenció: Aquestes cites poden no estar 100% correctes.