Marketing: An introduction

How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler

Spremljeno u:
Bibliografski detalji
Glavni autor: Armstrong, Gary
Format: Knjiga
Jezik:Undetermined
Izdano: Upper Saddle River, N.J. Pearson Prentice Hall 2006
Teme:
Oznake: Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
LEADER 00858nam a2200217Ia 4500
001 CTU_179557
008 210402s9999 xx 000 0 und d
020 |c 2800000 
082 |a 658.8 
082 |b A528 
100 |a Armstrong, Gary 
245 0 |a Marketing: 
245 3 |b An introduction 
245 0 |c Gary Armstrong & Phil Kotler. 
260 |a Upper Saddle River, N.J. 
260 |b Pearson Prentice Hall 
260 |c 2006 
520 |a How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler 
650 |a Marketing,Tiếp thị 
910 |a Nguyên 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ