Marketing: An introduction
How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler
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| Glavni autor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | Undetermined |
| Izdano: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2006
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| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00858nam a2200217Ia 4500 | ||
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| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 2800000 | ||
| 082 | |a 658.8 | ||
| 082 | |b A528 | ||
| 100 | |a Armstrong, Gary | ||
| 245 | 0 | |a Marketing: | |
| 245 | 3 | |b An introduction | |
| 245 | 0 | |c Gary Armstrong & Phil Kotler. | |
| 260 | |a Upper Saddle River, N.J. | ||
| 260 | |b Pearson Prentice Hall | ||
| 260 | |c 2006 | ||
| 520 | |a How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler | ||
| 650 | |a Marketing,Tiếp thị | ||
| 910 | |a Nguyên | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||