Essentials of marketing : A marketing strategy planning approach
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can t...
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | Undetermined |
| Publicado em: |
United States
McGraw-Hill/Irwin
2010
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| Assuntos: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01100nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_179570 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 3149800 | ||
| 082 | |a 658 | ||
| 082 | |b P455 | ||
| 100 | |a Perreault, William D | ||
| 245 | 0 | |a Essentials of marketing : | |
| 245 | 2 | |b A marketing strategy planning approach | |
| 245 | 0 | |c William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy | |
| 260 | |a United States | ||
| 260 | |b McGraw-Hill/Irwin | ||
| 260 | |c 2010 | ||
| 520 | |a This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e– and all of the other teaching and learning materials that accompany it – will satisfy your customers’ needs. | ||
| 650 | |a Marketing,Tiếp thị | ||
| 910 | |a Nguyên | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||