Essentials of marketing : A marketing strategy planning approach

This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can t...

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Detalles Bibliográficos
Autor principal: Perreault, William D
Formato: Libro
Lenguaje:Undetermined
Publicado: United States McGraw-Hill/Irwin 2010
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