Essentials of marketing : A marketing strategy planning approach
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can t...
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United States
McGraw-Hill/Irwin
2010
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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