A first look at communication theory
The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The 32 theories represented in the text reflect a mix of foundational and recent s...
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| Formato: | Livro |
| Idioma: | Undetermined |
| Publicado em: |
Boston
McGraw-Hill Higher Education
2008
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Resumo: | The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The 32 theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches. |
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