Exploring strategy

Exploring Strategy will enable you to: - Understand clearly the key concepts and tools of strategic management- Explore hot topics, including acquisitions and alliances, internationalisation and corporate governance- Learn from contemporary debates and case studies on organisations such as Skype, Go...

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Detalhes bibliográficos
Autor principal: Johnson, Gerry
Formato: Livro
Idioma:Undetermined
Publicado em: New York Pearson 2011
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Descrição
Resumo:Exploring Strategy will enable you to: - Understand clearly the key concepts and tools of strategic management- Explore hot topics, including acquisitions and alliances, internationalisation and corporate governance- Learn from contemporary debates and case studies on organisations such as Skype, Google, Madonna, Virgin and the Glastonbury Festival- Enhance your learning through specially developed online resources that will give you an extra edge in your course work