Exploring strategy

Exploring Strategy will enable you to: - Understand clearly the key concepts and tools of strategic management- Explore hot topics, including acquisitions and alliances, internationalisation and corporate governance- Learn from contemporary debates and case studies on organisations such as Skype, Go...

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Detalles Bibliográficos
Autor Principal: Johnson, Gerry
Formato: Libro
Idioma:Undetermined
Publicado: New York Pearson 2011
Những chủ đề:
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Descripción
Tóm tắt:Exploring Strategy will enable you to: - Understand clearly the key concepts and tools of strategic management- Explore hot topics, including acquisitions and alliances, internationalisation and corporate governance- Learn from contemporary debates and case studies on organisations such as Skype, Google, Madonna, Virgin and the Glastonbury Festival- Enhance your learning through specially developed online resources that will give you an extra edge in your course work