Thế giới mới làm thương hiệu : Những thị trường đầy ắp nghịch lý tiếp thị viết lại định nghĩa cho các thương hiệu = Brand new world : how paupers, pirates, and oligarchs are reshaping business

Thông qua việc phân tích chủ nghĩa tiêu dùng một số quốc gia đang có mối liên kết chặt chẽ với nền kinh tế toàn cầu và sự thịnh vượng của nền kinh tế thế giới nói chung, các doanh nghiệp nói riêng để trình bày ý tưởng mới về tiếp t...

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Bibliographic Details
Main Author:	Lenderman, Max
Format:	Book
Language:	Undetermined
Published:	Thành phố Hồ Chí Minh Trẻ 2011
Subjects:	Marketing,Tiếp thị Trademarks,Thương hiệu Anh
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Thế giới mới làm thương hiệu : Những thị trường đầy ắp nghịch lý tiếp thị viết lại định nghĩa cho các thương hiệu = Brand new world : how paupers, pirates, and oligarchs are reshaping business

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