Marketing
It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word “marketing” itself. Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new def...
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| Format: | Book |
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Boston
McGraw-Hill
2010
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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