McGown, K. L. (1979). Marketing research: Text and cases. Cambridge, Mass: Winthrop Publishers.
Citación estilo ChicagoMcGown, K. L. Marketing Research: Text and Cases. Cambridge, Mass: Winthrop Publishers, 1979.
Cita MLAMcGown, K. L. Marketing Research: Text and Cases. Cambridge, Mass: Winthrop Publishers, 1979.
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