McGown, K. L. (1979). Marketing research: Text and cases. Cambridge, Mass: Winthrop Publishers.
Style de citation ChicagoMcGown, K. L. Marketing Research: Text and Cases. Cambridge, Mass: Winthrop Publishers, 1979.
Style de citation MLAMcGown, K. L. Marketing Research: Text and Cases. Cambridge, Mass: Winthrop Publishers, 1979.
Attention : ces citations peuvent ne pas être correctes à 100%.