APA Citation

McGown, K. L. (1979). Marketing research: Text and cases. Cambridge, Mass: Winthrop Publishers.

Chicago Style Citation

McGown, K. L. Marketing Research: Text and Cases. Cambridge, Mass: Winthrop Publishers, 1979.

MLA Citation

McGown, K. L. Marketing Research: Text and Cases. Cambridge, Mass: Winthrop Publishers, 1979.

Warning: These citations may not always be 100% accurate.