Marketing research : Text and cases

The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases offer engaging real-world problems that test the student’s research and analysis skills.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: McGown, K. L.
Fformat: Llyfr
Iaith:Undetermined
Cyhoeddwyd: Cambridge, Mass. Winthrop Publishers 1979
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ