Economics of strategy

A number of peripheral discussions have been eliminated, particular those for which there was substantial mathematics with little insight to show for it. Chapter on measuring cost and benefit advantage have been eliminated. Integrates insights from the theory of the firm, industrial organization, an...

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Detalles Bibliográficos
Autor Principal: Besanko, David
Formato: Libro
Idioma:Undetermined
Publicado: New York Wiley 2000
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Descripción
Tóm tắt:A number of peripheral discussions have been eliminated, particular those for which there was substantial mathematics with little insight to show for it. Chapter on measuring cost and benefit advantage have been eliminated. Integrates insights from the theory of the firm, industrial organization, and strategy research. Contains hundreds of examples to illustrate how the economic principles of strategy apply to the actual business world.