Real estate marketing

This book explains the concepts, principles and practice of marketing real estate, and the different modes of selling various types of properties. Personal selling, project marketing and real estate service marketing are also discussed in detail. This book is an essential read for those who wish to...

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Bibliographic Details
Main Author: Yuan, Lim Lan
Format: Book
Language:Undetermined
Published: New York Prentice Hall 2009
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
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Summary:This book explains the concepts, principles and practice of marketing real estate, and the different modes of selling various types of properties. Personal selling, project marketing and real estate service marketing are also discussed in detail. This book is an essential read for those who wish to acquire a greater understanding of real estate marketing.