Real estate marketing

This book explains the concepts, principles and practice of marketing real estate, and the different modes of selling various types of properties. Personal selling, project marketing and real estate service marketing are also discussed in detail. This book is an essential read for those who wish to...

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Autore principale: Yuan, Lim Lan
Natura: Libro
Lingua:Undetermined
Pubblicazione: New York Prentice Hall 2009
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Descrizione
Riassunto:This book explains the concepts, principles and practice of marketing real estate, and the different modes of selling various types of properties. Personal selling, project marketing and real estate service marketing are also discussed in detail. This book is an essential read for those who wish to acquire a greater understanding of real estate marketing.