Kotler, P. (1996). Principles of marketing. Englewood Cliffs, N.J: Prentice-Hall.
Style de citation ChicagoKotler, Philip. Principles of Marketing. Englewood Cliffs, N.J: Prentice-Hall, 1996.
Style de citation MLAKotler, Philip. Principles of Marketing. Englewood Cliffs, N.J: Prentice-Hall, 1996.
Attention : ces citations peuvent ne pas être correctes à 100%.