APA Citation

Kotler, P. (1996). Principles of marketing. Englewood Cliffs, N.J: Prentice-Hall.

Chicago Style Citation

Kotler, Philip. Principles of Marketing. Englewood Cliffs, N.J: Prentice-Hall, 1996.

MLA Citation

Kotler, Philip. Principles of Marketing. Englewood Cliffs, N.J: Prentice-Hall, 1996.

Warning: These citations may not always be 100% accurate.