Principles of marketing

The book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications. Each chapter opens with a major example describing an actual company situation. The book gives the marketing student a comprehensive and innovative, managerial and practical...

Cur síos iomlán

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: Kotler, Philip
Formáid: Leabhar
Teanga:Undetermined
Foilsithe: Englewood Cliffs, N.J. Prentice-Hall 1996
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ