Principles of marketing

The book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications. Each chapter opens with a major example describing an actual company situation. The book gives the marketing student a comprehensive and innovative, managerial and practical...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Kotler, Philip
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: Englewood Cliffs, N.J. Prentice-Hall 1996
विषय:
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