Principles of marketing

The book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications. Each chapter opens with a major example describing an actual company situation. The book gives the marketing student a comprehensive and innovative, managerial and practical...

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Detalles Bibliográficos
Autor principal:	Kotler, Philip
Formato:	Libro
Lenguaje:	Undetermined
Publicado:	Englewood Cliffs, N.J. Prentice-Hall 1996
Materias:	Marketing
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Principles of marketing

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