Marketing
Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind. Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them rev...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
New York
McGraw-Hill Education
2010
|
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01132nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_190119 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.8 | ||
| 082 | |b G841 | ||
| 100 | |a Grewal, Dhruv | ||
| 245 | 0 | |a Marketing | |
| 245 | 0 | |c Dhruv Grewal, Michael Levy | |
| 260 | |a New York | ||
| 260 | |b McGraw-Hill Education | ||
| 260 | |c 2010 | ||
| 520 | |a Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind. Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors. | ||
| 650 | |a Marketing,Tiếp thị | ||
| 904 | |i Qhieu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||