Marketing

Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind. Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them rev...

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Detalles Bibliográficos
Autor principal: Grewal, Dhruv
Formato: Libro
Lenguaje:Undetermined
Publicado: New York McGraw-Hill Education 2010
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